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Prezi is a hungarian software company, producing a cloud-based presentation software and storytelling tool for presenting ideas on a virtual canvas. the product employs a zooming user interface (zui), which allows users to zoom in and out of their presentation media, and allows users to display and navigate through information within a 2.5d or parallax 3d space on the z-axis. prezi was officially established in 2009 by co-founders adam somlai-fischer, peter halacsy and peter arvai.