Less than 1 month until our TNW Conference 2022 in Amsterdam – get your access pass now!

All Articles for


Popularity is a social phenomena that dictates who or what is best liked. Through peer influence, target objects can quickly skyrocket in how pervasive they are in society. The more pervasive something is, the more people have access to it. Since popularity is judged in a social context, the more people who support or know something or someone, the more popular it will then be judged.