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Media Multitasking
For other uses, see multitasking (disambiguation) Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another. Also referred to as "simultaneous media use," or "multicommunicating," this behavior has emerged as increasingly common, especicially among younger media users, and has gained significant attention in media usage measurement, especially as a new opportunity for cross-media advertising..
