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Mavic
Mavic is a French bicycle parts manufacturer, its name an acronym for Manufacture d'Articles Vélocipédiques Idoux et Chanel, founded by Charles Idoux and Lucien Chanel. The company is noted as a manufacturer of bicycle wheels. Mavic is based in Annecy, France. Since the 1970s, the company is an official partner and sponsor of the Tour de France.