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Mainstream

Mainstream is the common current thought of the perceived majority. It includes all popular culture and media culture, typically disseminated by mass media. The opposite of the mainstream are subcultures, countercultures and cult followings. It is often used as a pejorative term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as "mainstream."