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Business-To-Business

Business-to-business (b2b) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. contrasting terms are business-to-consumer and business-to-government. b2b (business to business) branding is a term used in marketing. the volume of b2b (business-to-business) transactions is much higher than the volume of b2c transactions.