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Google adwords is google's main advertising product and main source of revenue. google's total advertising revenues were usd$42.5 billion in 2012. adwords offers pay-per-click, that is, cost-per-click (cpc) advertising, cost-per-thousand-impressions or cost-per-mille (cpm) advertising, and site-targeted advertising for text, banner, and rich-media ads. the adwords program includes local, national, and international distribution.