Selected startups from the TNW network are matched with dedicated mentors from the local Google office (NL) who help them to achieve a set of pre-defined OKRs (goals) over the course of the program. Mentors are hand-picked to align with the goals and challenges of each startup, and support the startups through regular meetings - in which they can provide honest, actionable feedback from an external perspective - and by connecting the startup to additional experts from Google who can offer ad-hoc advice on specific topics.
The program is a unique opportunity to:
The program takes place over 12 weeks, during which time the startups and mentors have regular one-to-one meetings to discuss progress and see how the mentor can provide support, expertise or connections that can benefit the startup. In addition to theses one-on-one meetings, the program also includes 4 sessions with the full cohort of startups taking part in the program:
The next edition will run from April to June. Applications close on 15th March, and the selected startups will be announced on 22nd March.
Applications are open to startups both inside and outside of the TNW community. It is also not strictly required that you are based in the Netherlands since the program will take place online.
You should apply if:
We got constructive criticism every time we met with our advisors - it was super useful and a great experience
The advisors provided a lot of knowledge and helped to sharpen our business model. They challenged our strategy and helped us get into a good position for next year