Workshop with Google: Positioning and Branding Q&A

Working on your branding? Or don't know where and how to start? Ask us anything during this Q&A on everything brand and communication related. We'll talk about different ways to approach your branding and best practices in a digital first world.

Learning outcomes:

• Easy exercises/steps to develop your brand positioning

• Best practices in (digital) marketing

• Q&A on everything brand and communication related

• Feedback on your brand work (if you have and want it)

Speakers:

Gaston Serpenti and Jort Schutte have been working in the creative industry for over 15 years advising clients like Nike, Volkswagen, Lego and Netflix with everything between brand, marketing and customer challenges. They're currently leading Creative Works, the marketing innovation arm of Google, helping brands in Northern Europe create more impactful and exciting work on Google's platforms. They're always looking for ways to combine storytelling, creativity and new technologies. Besides helping find these new ways of marketing, they've collaborated with Google [X] on branding a new moonshot company and have been part of the Google for Startup Program.