According to research, 60 percent of the buying cycle is over before a sales rep even steps into the picture. Since more than half of the sales process depends on marketing efforts, sales and marketing teams need to work together to make sure leads convert into customers.
Misalignment between sales and marketing technologies and processes costs B2B companies 10 percent of revenue per year. Time to address the issue, we thought.
In Vainu's next webinar they'll be joined by leaders from both sides of the sales and marketing debate to talk about the common challenges they face and how they approach the subject of sales and marketing alignment. The one-hour discussion will share tips for collaborating smoothly, and present a completely different method to getting the job done. Because you don't wanna be misaligned, do you?
This webinar will be recorded.
- Sophie Hedestad, Chief Marketing Officer at Netigate
- Birger Søiland, VP International Sales at Kindly
- Elselyn Tan, Demand Generation Manager at GitHub
- Mikko Honkanen, CEO and Co-founder at Vainu
Vainu is building a Sales Intelligence platform that helps salespeople and marketers move forward. Powered by technology to collect, read and understand all company information ever written, Vainu makes these real-time company insights easily consumable directly in its customers’ existing business systems. Headquartered in Helsinki, Finland, the company launched in 2013 and is now at €15 million in annual revenue with a team of 150, spread across Europe. Over 2,000 sales and marketing teams globally use Vainu’s data to personalize customer interactions at scale—ultimately leading to more sales.