The app opportunity in a mobile-first world with Google

Google for Startups live sessions invite Google experts, leading VC's, and external coaches to share new ideas and best practices; and answer your most pressing questions about your current business strategy to help your business come out stronger.

This session will focus on the app opportunity in a mobile-first world. Apps are the central nervous system of our daily lives. They have become our constant companions - when we eat, sleep, study, exercise, and travel. This session will be led by Googlers: Florian Ruhenstroth-Bauer - App Partnerships Manager, Jeremy Ginisty - App Specialist, Christina Palacios - Regional Product Lead, and David Schöndorf - App Sales Lead.

In this session, they will show you how you can make your app part of your customer’s lives. The speakers will talk about best in class growth strategies, marketing across the full life cycle, the latest in app measurement, and show you how to successfully apply these to your business.

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Google for Startups is Google’s initiative to help startups thrive across every corner of the world. We bring the best of Google's products, connections, and best practices to enable startups to build something better.