Startup School: Segments in Google Analytics

The ability to create segments of your user base is an extremely powerful feature within Google Analytics. It’s hard to do meaningful analysis in Google Analytics without segments. This session will introduce you to the functionality and show how you can get the most benefit out of segmentation.

This event is for any startup founder who wants to delve deeper into their user base to not only understand performance amongst different distinct groups of Users, but to serve personalised advertising to these groups too. If you do not already have Google Analytics set up, we have a demo account that you can use during the session!

You’ll be comfortable building simple, intermediate and advanced segments within Google Analytics and how you can use segments for marketing and personalisation or in a Data Studio dashboard.

This course is a part 2 out of 2 on Google Analytics. Discover more at campus.co/startupschool

Both Google for Startups Campus members and non-members can apply for this event. If you're a member, we already have your basic info, so you'll skip right to the application, but non-members will need to give us some more detail.

This event is for Startups only. 

Agenda 

• The importance of segments - What is their purpose and where are they used?
• Decisions using segments - How do you construct a segment and what types of segments can be built?
• What kinds of insights can I get by applying segments to the different standard reports?
• Sharing segments - How do you create an audience from a segment and where can audiences be deployed? How do I create a segment on a Data Studio dashboard?

About 

Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.