Startup PR in 2026: The Real Rules (and the Ones No One Tells You)

Join this candid, behind-the-scenes conversation on how early-stage and scaling startups can build credibility, visibility and trust in a shrinking European tech media landscape.

Drawing on frontline experience working with high-growth startups, global tech brands and international journalists, this session lifts the curtain on what PR actually looks like “from the inside”: how stories get picked, why most pitches fail and how founders can think more strategically about communications from day one.

We’ll unpack the mechanics of newsjacking, how journalists really work under pressure, and the difference between activity and impact in PR - with practical guidance founders can apply immediately.

Format of the session: 25-minute talk // 20-minute open conversation + Q&A Drinks & networking

About the experts:

Aaron is a Benelux Lead in Amsterdam, where he has played a pivotal role in driving impactful campaigns for a diverse range of tech startups. 
With a Master's degree in Public Relations & Strategic Communications from Dublin City University, Aaron's passion for creating engaging stories and staying abreast of industry trends drives his success in delivering innovative solutions for clients at Beachhut PR.

Barry is a senior strategic communications leader with 15 years’ experience working with global organisations and fast-scaling tech brands including VanMoof, UNICEF, DataSnipper and The World Bank.
Barry specialises in developing communications strategies that build reputation, manage risk and drive high-impact visibility across markets.