PR 101: Strategies and Scaling for Startups

To celebrate the global launch of The PR Paradox, PRLab is hosting an online event consisting of a PR Masterclass for startups and scale-ups who want to get started in the world of PR, followed by a Deep Dive into one of the key topics of the book. From how to build your brand through PR strategies and media relations to scaling across borders with PR, the session will be a launchpad for those looking to begin their very own PR adventure. And, in celebration of the global launch of The PR Paradox, attendees will also stand a chance to win a free copy of the book - covering all that is discussed and more!

Speaker

• Matias Rodsevich - Founder and CEO of PRLab - is a PR specialist with over 10 years of experience in B2B, B2C, technology and product communications across corporate, startup and agency environments. He is passionate about boosting the visibility of innovative tech solutions that are disrupting how we live. He has helped startups and scaleups to achieve hyper-growth numbers by leveraging the power of PR and Growth Marketing.

About

Founded in 2018, PRLab, an integrated PR agency based in Amsterdam, has worked with some of the fastest-growing tech startups and scaleups in Europe, including the likes of Impraise, Siilo, Bloomon, 3Dhubs and StuDocu. PRLab believes in offering growth-driven, integrated marketing solutions, and therefore offers a suite of branding services over and above PR. They create change with out of the box communication strategies to establish and elevate startups' presence in the saturated tech market.