Investors Don't Back Confusion: Brand positioning that sharpens your story

Investors rarely pass because your product is bad. They pass because your story is fuzzy. If you can talk for minutes about features but struggle to answer in one sentence what you do, who it is for, and what problem you own first, this session is for you.

In 60 minutes, brand positioning strategist Will Murray will walk you through a simple way to think about B2B vs B2C positioning – where you can be broad and where you need to be precise – plus jobs-to-be-done tools to sketch a clearer market and problem to lead with. You will leave with a draft positioning line and a few concrete tweaks you can test in your deck, homepage or next investor conversation.

Who the event is for
Tech founders with a product who want a clearer investor story.

About the expert
Will Murray is a brand positioning strategist based in The Hague. He has spent his career taking complex ideas in finance, public health policy and conflict resolution and making them land. Now he helps growing companies do the same: build positioning that works inside the company, not just in its marketing.