HEINEKEN HR Brewhouse is back!

Welcoming the most promising HR technology players to forge the #futureofwork

At HEINEKEN, we want to shape the future of beer & beyond to win the hearts of our customers. We understand that today, in everything we do, the success of our brands relies on both our ability to brew the best beers as well as on understanding the changing needs of our customers, consumers and employees.

Today we see that business is changing, distribution channels are changing, and consumer preferences are changing. Also, expectations of our employees have changed and will continue to change. Digital is the new normal at home and the expectation at work. Intuitive tech and a consumer-like experiences are expected at work just like they are when we engage as a consumer.That is why we at HEINEKEN want to become the best-connected brewer.

To ensure we stay on top of digital HR trends, back in 2019 we hosted the first ever HR Brewhouse in Singapore. With 150 applications, 12 finalists, 4 winners who got to pilot their solutions and 1 rollout that is being pushed to a global scale… the competition was an exhilarating success!

Three years after Singapore, we are happy to announce we return home for another HEINEKEN HR Brewhouse, this time in Amsterdam. In partnership with The Next Web, we are welcoming the most promising HR technology players from around the globe on another journey of discovery and co-innovation to forge the #futureofwork. This time, we would also like to invite you! Are you an HR enthusiast or expert, venture capitalists, corporate associate, or HR student? Would you like to share knowledge and best practices with other innovative businesses in the field? Then join us for an afternoon filled with HR tech, inspiring pitches, networking, snacks… and a cold refreshing Heineken® beer!

The HEINEKEN HR Brewhouse will take place on 6th of July and will be hosted at TNW City in Amsterdam.