Google Startup School: Getting started with Google Ads

Tuesday, October 20, 2020

Google Startup School: Getting started with Google Ads

Are you looking to launch Google Ads campaigns? Maybe you’ve set your account up and want to make sure the structure is correct. This session will explain the theory of quality score, and explain how to get the most from your Google Ads activity.

During this session, we will discuss how to build your campaign structure according to best practice, and the best approach for creating keyword lists, writing ad copy that will appeal to both users, and the Google auction. We will also review landing page requirements, and explain how to ensure your landing pages are set up for success.

The session will cover:

  1. Keywords list explained and keywords settings
  2. How to create successful ad - best practices
  3. Landing Pages - understand the critical element for success or failure of Ads campaign

This session is ideal for any startup founder who wants to promote their services or products through Google Ads. You'll walk away with the knowledge required to create a sound campaign structure to lay the foundations for a successful Google Ads account.


Startup School is an initiative by Google for Startups, providing a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.

Find out more about all the courses at:


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