FitNation: Big Tech and the Fitness Industry

FitNation is proud to present a panel discussion on Big Tech & the Fitness Industry. For this special webinar, they've brought together some of the true heavyweights of the industry to discuss the emergence of big tech in the fitness landscape.

Fitness is changing before our eyes, with Silicon Valley starting to turn its attention to the industry. 2020 saw Apple Fitness+ burst onto the health and wellness scene, along with the advancing technology of many others, including CLMBR, Peloton and Mirror.

These latest examples of big tech giants (and their big data) emerging within the fitness industry can leave gym owners and personal trainers wondering if and how they can compete.

This special panel discussion aims to arm you with the knowledge you need to operate in today’s fitness landscape – and succeed!

A peek at the conversation:

• What is the future of the total consumer experience, both at-home and in-facility?
• How is big tech changing consumer needs and demands?
• What are the most effective marketing strategies in this new landscape?
• Will small and medium fitness businesses still be relevant?

Speakers

• Avrum Elmakis, CEO of CLMBR: CLMBR Co-founder and CEO Avrum Elmakis is no stranger to innovation. This serial entrepreneur won the EY Entrepreneur of the Year award in 2013. At CLMBR, he is responsible for leading a team of design, fitness, and tech visionaries in creating the world’s most advanced climbing machine. CLMBR boasts celebrity investors such as Jay-Z, Ryan Seacrest, Pitbull, and more.
• Andrew Kolman, Senior Director of Technology & Business Development at Matrix: Andrew Kolman is the Senior Director of Technology & Business Development for Johnson Health Tech, headquartered in Taiwan. He oversees product development, strategic partner management, and product strategy for technology products at Matrix.
• Hugo Braam, Co-founder & CEO of Virtuagym: Hugo Braam is the Co-founder and CEO of Virtuagym. After an initial career as a lawyer in intellectual property law, he founded Virtuagym with the mission to make the world a healthier, happier place through innovative technology for coaching and engagement. Virtuagym is now a leading mobile technology provider in fitness, supporting 7,500+ fitness businesses and 20+ million end-users in 80 countries.
• Stefan Wild, Digital Experience Manager at Life Fitness: For over 50 years, Life Fitness has been dedicated to creating innovative fitness solutions that benefit both facilities and exercisers. Stefan Wild is a former 110m hurdler turned personal trainer and fitness manager at top-notch clubs. He is notable for facilitating and expanding the use of tech as a solution within the DACH fitness industry.