TNW Response to COVID-19: Read more →

Employer branding: Moments that matter and how crises impact the employer brand

Tuesday, June 30, 2020

Employer branding

Marian Jarzak and Kathrin Fronius, join Honeypot in this month’s exclusive webinar to discuss the crucial moments for employer branding during this crisis period. These local experts will share key examples to help you with your developer-focused recruiting strategy, plus you’ll learn a few trade secrets along the way. ;)

Join the webinar to find out:

  • What employer branding means
  • The moments that matter for your branding (with guiding examples)
  • The ways to adjust your employer branding during a crisis
  • Crucial branding moments
  • Managing cultural and branding changes
  • Creating powerful moments for your remote teams
  • Finally, our speakers will discuss how you can prepare management (and HR) for future crises


  • 16:00 - Introduction
  • 16:05 - Panel discussion and live Q&A
  • 16:55 - Wrap up

We’ll do our best to answer as many questions as possible during the session.

About the speakers

Marian Jarzak is an Employer Branding Enthusiast, living in Berlin. Marian has a professional background in business and business journalism and has worked with a number of great companies like Rocket Internet, Project A Ventures, and Taxfix. His work has taken him to Turkey, Armenia, and Denmark. If you’d like to know more about Marian’s passion check out his blog which is dedicated to employer branding.

Our second guest speaker is a communications expert who’s dedicated herself to improving employee experience. Kathrin Fronius has a background in PR and communications, and specialised knowledge of communication structures, crisis communication, and event management. She’s a bit of a visionary and firefighter at the same time. Kathrin helps shape culture and the employer brand at Trusted Shops.

About the moderator

Sina Schwarze joined in 2019, after gaining some international exposure in the Netherlands and has since found a passion for building strong company cultures. In her downtime, she’s usually on the mat practising her yoga positions or playing instruments with some musically gifted pals.


Our curated events calendar welcomes industry veterans alongside fast-growing startups. Connect with Google, Salesforce, Amazon, and over 50 startups in residence.

Workshop: how to prevent burnout