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Defining Your Startup’s Customer Experience on Day 1

Tuesday, October 27, 2020

Defining Your Startup’s Customer Experience on Day 1

Customer experience is not a new concept; However, it is, undoubtedly an evolving one. As customers continue to work from home and make purchasing decisions virtually, prioritizing customer experience has never been more important – especially for early-stage startups.

Whether you’re focused on getting to market and landing your first customers or you just closed your seed round, Kristen Durham, VP of Startups at Zendesk, and Brian Kale, Head of CX at Bank Novo, join us to share why CX matters and the improved results founders can see when customer experience is emphasized on Day 1.

Using examples from fast-growing startups who invested early in CX, they'll walk you through how they leveraged data for growth and for competing with established brands, best practices in engaging with customers in a virtual world, and they will share what a CX strategy should look like – including when, and how, to roll out new CX features.



  • Every customer counts when you’re starting up. Zendesk, a service-first CRM company, is passionate about the startup community and helping organizations like yours be there for their customers. They give you the tools you need to deliver a better experience for your customers and prospects now and connect you with an exclusive startup community to help you grow strategically for the future.
  • Amazon Web Services provides the foundation for your ambition, where capability and community come together to help you build and scale your dreams. From Airbnb to Zocdoc, the world's top startups build on AWS. But they didn't do it alone. So whether you need help solving a technical challenge, hiring the right engineers, or finalizing a fundraising round, we have all the resources to get started.
  • TNW is a future-proof tech media company that focuses on people who take a special interest in technology and helps them get the most out of it by informing them through remarkable stories and insights, and by bringing them together through extraordinary events and workspaces.


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