Defining your mission statement: Workshop with Google

Answering the question, “Why does my business exist?” serves as a foundation for any company's success.

By identifying the purpose of your company, you can better define and understand the goals your company should be committed to accomplishing and how to measure those goals (OKRs) efficiently.

This session will be run by Andreia dos Santos, Analyst at Google. Read more about Andreia below!

This session is the first part of a 4-part series with Google around defining and reaching goals, consisting of the following sessions:

• 7th May - workshop on crafting your mission statement
• 14th May - office hours with Andreia to review your mission statement (30 min 1:1 slot per company)
• 26th May - workshop on setting OKRs
• 2nd June - office hours to review your OKRs (30 min 1:1 slot per company)

Whilst it's recommended to attend all sessions, it is not mandatory. The office hours sessions on 14th May and 2nd June are only for attendees of the mission workshop and OKR workshop respectively.

About Andreia

I have always been passionate in problem solving, research, exchanging ideas and knowledge.

My curiosity led me on a learning path starting with Economics, passing through IT and getting a different view with Business Intelligence in an always evolving world of data and information, trying to increase my understanding in human choices.

Enthusiastic about creating insights and products that are data driven, user friendly, that also combine business and functional requirements. The goal is to take the most advantage of product, data and business knowledge in building a solution that creates value for Customers.