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Community meet-up on marketing: How to use referral marketing to drive quality growth

Thursday, March 4, 2021

Community meetup on marketing

The goal of these meetups is to reconnect you with your peers in the TNW community that work in the same area so that you might support each other in this journey. If you’d like to host a community meetup, reach out to @Natasha on Slack!

Referrals are sales and marketing gold. A person referred to your business by a friend is four times more likely to purchase your product than a stranger on the street. To make things better, referred customers are, on average, 16% more profitable than a non-referred customer. In this session, we'll discuss how you can leverage referral marketing to drive quality, sustainable growth in your business! This time around, we've invited Kirsty Sharman who will share her expertise on how to use referral marketing to drive quality growth. 


Kirsty is a seasoned entrepreneur in the Advertising industry, with over 10 years of experience growing brands and startups around the world. She was listed in M&G as one of 200 Young South Africans to watch, and by Fundright as one of 200 gender diverse startups breaking the mould in the Netherlands. Her current venture is geared at making it incredibly easy for any business to build their own referral program. 


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