For those with the Pinterest Browser extension, you’ll now see a magnifying glass-shaped button when hovering on images. After pressing it, you’ll see a series of pins with a similar color or shape to the original item.
The tool makes shopping a breeze. Aside from the ability to find similar items, you can spot the best deals by doing so. Now it’s easier than ever to find similar-looking cheap duplicates for expensive items, and you can do so from the retailer’s own site.
Pinterest uses visual recognition software to find things that are similar on a surface level, so your mileage may vary on how close the images are. The tool’s facial recognition capabilities are lacking, so you won’t be able to use it to find images of the same person.
You can target one specific area of the image, which helps narrow down the results. Clicking on an item takes you to the site the image was pinned from, allowing you to skip Pinterest entirely.