
On Thursday, LinkedIn announced a bunch of big changes to their website to try and lure people back to their website.
The Microsoft-owned social network for professionals is betting on a redesign and a revamped messaging system to make its users log in more and spend a bigger part of their day on the platform.

After having tweaked its messaging platform a year ago to make it work more like a chat service, itâs now also adding the option to talk to chatbots. When you decide you want to meet someone, the bot can look into both usersâ calendar and pull up a time that works for both. Exciting! Oh wait, not really.

But will a redesign solve all the problems for the worldâs most hated social network? To me it just looks like a fresh coat of paint, without actually addressing the real issues it has.
Every time I log on and see the onslaught of random friend requests people send me, I weep. Then I take a look at my inbox, and itâs just a bunch of these:

The entire network seems to be about people trying to connect with each other for no apparent reason â itâs all noise and no real substance. If its goal is to help people make meaningful professional connections, it should start right there â fixing the focus on useless friend requests.
Sure, the Jobs section might work fine, but the actual âsocial network for professionalsâ just isnât what it could be.
Even though it has 450 million users, only 25 percent of them use it monthly. Time will tell if Microsoftâs $26 billion acquisition was a good decision, but I feel like it needs more than a refreshed design and messaging bots.
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