The new Shopping ads make it possible for all creators to have shoppable ads in their videos. This is particularly useful for bloggers who might be reviewing a selection of products as anyone watching can now buy the items from within the video.
It’s not a surprising move as the Google-owned company also introduced Cards to showcase products in videos and TrueView in recent months, but they only apply to advertiser’s own videos. The new Shopping ads make shopping possible from all videos.
So if you see an ‘i’ icon in the upper right corner of the next video you’re watching, that’s your cue to start shopping. At least that’s what Google hopes you’ll do.