With all of the talk about how Pinterest usage is skewed towards women, Google+ is apparently dominated by men as more than two-thirds of its 90M members are guys. This is good news for brands who are trying to reach a male-centric audience.
Here are some other interesting facts from the research:
– Students are by far the most popular occupation for Google+ users, accounting for just over 20% those sampled. Other popular professions for Google+ users included software engineers (2.65%), consultants (1.99%) and managers (1.72%).
-The United States and India are the two countries with the most Google+ users, as the U.S. accounts for 31.5% while India accounts for 13.7%. The Indian city of Bangalore has the most Google+ users of any individual city, accounting for 3.86% of all Google+ users.
-A 42% plurality of Google+ users are single, while 27.45% are married and 19.3% are in a relationship. Just 4.4% of Google+ users list themselves as engaged, little more than the 3.4% of users who list “it’s complicated” as their relationship status.
-Britney Spears, Snoop Dogg and Google CEO Larry Page are the three most popular individuals on Google+ in terms of total numbers of followers. The three most popular brands on Google+ are H&M, Samsung USA and Pepsi, while the three most popular media pages on the site are ESPN, BBC News and Mashable.
These stats should give brands an extra incentive to get a page going on Google+ if they haven’t already. By knowing that the Google’s social network tends to be used primarily by men, the content that companies share can be written and distributed with that in mind. Some brands that are popular on Facebook probably won’t get as much traction on Google+ since there’s such a lean towards men.
We’ve talked about how companies are seeing a lift of traffic from Pinterest, including sites like Fab and the newly launched Wittlebee. It makes sense because as you can probably tell, those two sites probably skew towards females.
All of this means that if someone out there is looking to promote a brand or service that men would love, Google+ would be the place to focus on.