Social for Business

Sponsored by Hootsuite

In this series, sponsored by Hootsuite, we explore ways to turn social media from a force of distraction to an influential way to empower your business.

  • 9 myths about social media at work

    Avinash Kaushik, an Indian entrepreneur, author and public speaker, once tweeted that "Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." That was in 2009. Today, social media has transformed ...

  • The guide to tightening your social media security

    The Internet is a dangerous place—and no brand is safe. As IBM’s Security Services 2014 Cyber Security Intelligence index points out, there were 1.5 million cyber attacks in the United States in 2013. This year, retailers such as Home Depot, Apple, PF Chang's and even Dairy ...

  • 7 ways to staff a strong social media team

    Managing your social media as a part of your greater marketing strategy is no easy task. Although social media is much more cost effective than other forms of advertising, the time commitment, resources and staffing required to execute it properly can be quite a commitment for an ...

  • How to correct a social media blunder

    There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these ...

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