Female founders invent male co-founder to skirt sexism

Female founders invent male co-founder to skirt sexism

Two women who co-founded a startup used their male partner to skirt sexist attitudes among their vendors and contractors. One problem, though: The man doesn’t exist.

The two women — Kate Dwyer and Penelope Gazin — started Witchsy, an online marketplace for offbeat artwork. If you visit Witchsy or its Instagram, you’ll see lots of crude, funny, and cool stuff, the likes of which you probably won’t find on Etsy.

Both socks and this unwelcome Matt are up on Witchsy.com/rosehound-apparel

A post shared by Witchsy (@shopwitchsy) on

Despite starting what — to me, anyway — sounds like a respectable and interesting business, the two apparently faced numerous instances of disrespect and disdain from male contractors. They were addressed as “girls,” (which is more frustrating than it sounds, let me tell you), and another deleted code on their site when one of them rejected his offer of a date.

But when they were contacted by “Keith Mann,” the pair’s mysterious male partner, suddenly they became much more agreeable. According to Dwyer,

It would take me days to get a response, but Keith could not only get a response and a status update, but also be asked if he wanted anything else or if there was anything else that Keith needed help with.

It’s hard to see this as anything other than good old-fashioned sexism at work. If the employees and web developers who interacted with the two women were belligerent for reasons that had nothing to do with their gender, why should they behave differently towards a male co-founder?

🖕🏻"I'm Not Sorry" patch by witchsy.com/sallymcadam

A post shared by Witchsy (@shopwitchsy) on

The pair told Fast Company they planned to retire Keith Mann, but “they concede that they can see a role for him in Witchsy’s future.” Given they’ve revealed his fictional nature, I’m not sure how that’s going to work.

We’ve reached out to Witchsy for comment, but it wasn’t immediately returned.

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