There’s something funny about the hashtag for Ed Sheeran’s new album

There’s something funny about the hashtag for Ed Sheeran’s new album

Freckle-faced troubadour Ed Sheeran has a new album – maybe, I think. As someone in his mid 20’s, I aged out of his target audience ten years ago.

To promote it, Sheeran’s marketing team (or his fans, or perhaps just a troublemaker, I really don’t know. I’ve been laughing too hard to look into it.) started a new hashtag, which quickly started trending worldwide.

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And there’s something funny about it. I can’t put my finger on what though…

Eagle-eyed Twitter users noticed that the hashtag is a throwback to when Scottish mezzo-soprano Susan Boyle tried to promote her record Standing Ovation: The Greatest Songs From The Stage with #susanalbumparty. Something which most Ed Sheeran fans are probably too young to remember.

Oh, my sides.

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