Mother’s Day is coming up in the US, so brands are busy shifting their marketing to family love. Apple’s tactic: a website to let users create Mother’s Day videos, and then share them on Facebook.
The gesture follows Apple’s ‘Mother’s Day’ ad released last week, and in fact the video is almost exactly identical to said ad:
Ever been to a tech festival?
TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.
You can upload one image, which becomes the last one in the video . The rest are the same as the ones featured in the ad, set to the same music. You do get a shout out in the video along with the ‘Happy Mother’s Day’ though:
(Note that Apple wants to make sure you know the final image may not be shot on iPhone in the small print on the final image.)
It’s a shame that you can only share the video on Facebook – not all mom’s are up on their social media game – but you can at least right click on the rendered media to save the MP4 file. In any case, expect to see a lot of these pop up on Facebook over the next few days. If you want to make your own, head on over to momsshotoniphone.com