The iPhone 5 ad that Apple wants you to forget today

The iPhone 5 ad that Apple wants you to forget today

With all the excitement surrounding the announcement of the newest iPhones, which both have much bigger screens than the iPhone 5 models – there’s one ad from a couple of years back that Apple probably doesn’t want you to remember.

You know, this one.

Whether Apple now believes that people are willing to stretch their fingers a little further to operate a larger handset, or whether it just decided it doesn’t need “a dazzling display of common sense” any more is unknown, but clearly it felt a little left out by all of its rivals having bigger displays and wanted to get in on the action.

For all our coverage of this event, check out our Apple event hub and roundup

 iPhone 5 – TV Ad – Thumb – Commercial [YouTube – H/T Denys Zhadanov]

Read next: iPhone 6 and iPhone 6 Plus vs iPhone 5s: What has Apple changed?

Pssst, hey you!

Do you want to get the sassiest daily tech newsletter every day, in your inbox, for FREE? Of course you do: sign up for Big Spam here.