Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses today than they did a few years ago.
In the modern, fast-paced, and highly competitive corporate stratosphere, content marketing has become more than just a technique to gain a competitive edge – it’s become a necessity.
Today, if you want to gain leads and see those leads converting into customers, build a relationship with your audience, and present a consistently good image of your business, you need to put in place the bricks of a strong content marketing strategy.
With all ventures aiming for the coveted prize, the competition in content marketing is harder now than ever. The only way to stay ahead of the competition is by giving content marketing the attention it deserves and by ensuring that your content remains unparalleled in all aspects.
So how can you leverage your content to tap into authentic growth?
Let’s dive in to explore a few sure-fire content creation tips and tricks you need to follow.
Stimulate curiosity in the audience
Perhaps the best tip for lead conversions is to combine top-quality content with a premium offer or a bonus that aligns with the topic.
Successful businesses with top-notch content marketing strategy use downloadable checklists and guides, exclusive videos, and detailed analysis reports to push their audience to subscribe to their emails or newsletter. You can use one of two ways to achieve this objective – hire in-house writers or consider a content writing service.
But wait, there’s more!
Ah, caught you!
You can clearly see how powerful this curiosity-piquing trick can be for your content creation strategy.
Well, there’s actually one more crucial point. Make sure that you offer some serious value to your audience before asking them for a favor. Otherwise, you’ll lose their trust!
The safest way to go about this is by splitting your piece of information into half and sharing the first half only, asking the audience to subscribe or click on a link to get access to the remaining half.
Serialize your content
Lengthy, expansive, and never-ending content isn’t just challenging for you to create but is also hard for your audience to digest.
While it’s true that lengthier pieces of content tend to garner more interest of the audience, there are ways to make them more comprehensible and easily digestible for the readers without compromising on their value.
One such trick is to distribute your content into serials. This will additionally allow you to integrate call-to-actions and other conversion points within the content.
To begin with, consider choosing an engaging topic that meets the interest criteria of your target audience, and break it up into a series of content. You may make the most of this technique by offering the serialized content to your email subscribers only.
Do you know what’s the best part of content serialization is? You don’t need to come up with heaps of content in one go – you’ll have at least a week before the next piece of content has to go!
Repackage your content
Immaculate content creation is that which involves thinking outside the box.
One of the biggest reasons why many businesses fall short on the content marketing front is that they see a piece of content as just that. Your content can offer a myriad of opportunities only if you’re smart enough to realize it.
You can repurpose and recycle your ideas to create fresh, valuable, and interesting content each time in so many ways. To put this point across effectively, I’ll present you with some examples:
- To promote an eBook, you may recreate one of its chapters into a blog post and utilize the but-wait-there’s-more technique
- You may use your package quotes as tweets
- You may create a series of blog posts using the content of a webinar
No matter how you decide to recycle your content, just make sure that it doesn’t lose its value and isn’t straightaway plagiarized.
Go over the top
Hundreds and thousands of people create and publish content but not every piece is of a great standard. In fact, most of it is of bad quality. And you can use this to your advantage. Should you ask how, you must have seen how something that’s of superior quality stands out from the crowd instantly.
Your content should be able to do the same!
Sounds like a great idea, right?
But how does one produce content that surpasses every other piece on the internet?
Here’s a rule of thumb to follow: find content that is worthy to be linked, come up with something better and unique, and present it to the right audience.
Although this type of content involves hard-core research and requires a lot of time, effort, and dedication, it’ll help you yield amazing results for much longer.
Make summary posts of big content pieces
Want to set your existing content up for some brownie points?
Consider making a list of the things that your audience will learn from a longer piece of content and use it to create a summary post for a multi-distribution platform, such as LinkedIn. Content, video, and amount of users are a few reasons why LinkedIn is on the rise. Get in early to take full advantage of this platform.
The digestible shorter piece should offer valuable insights into your main longer post. You’ll be surprised how this simple trick will boost traffic rate for you!
Use your predictive eye
Another way to create quality content is by predicting which topics will be popular amongst and well-received by the audience.
This doesn’t mean you’ll have to sit in front of a crystal ball and try to look into the future but by simply being aware of what your competitors are doing that seems to work wonders for them.
Again, you shouldn’t be aiming to copy exactly what they’re doing rather just to use it to your own advantage.
Look for topics and types of content that have done well in the past for similar businesses in the industry, keep track of the keywords that are working best for your competitors, and use learned knowledge to create kick-ass content for your own business.
If you’re ready to step in the corporate stratosphere, make sure that you create your content with the audience and your company’s growth in mind. The key is to deliver content that provides value to your audience while generating value and saving investment for your business at the same time.
With these content creation tips in mind, there’s no reason why your work won’t stand out from the crowd.
Published July 12, 2019 — 11:00 UTC