YouTube Premium will include Peacock at no extra cost from early 2027. It is Peacock’s largest distribution deal.

Peacock Premium will be included with YouTube Premium in the US at no extra cost starting in early 2027. The deal, announced on Sunday by NBCUniversal and YouTube, is Peacock’s largest wholesale distribution partnership to date and immediately expands its reach to millions of existing YouTube Premium subscribers. Peacock Premium currently costs $10.99 per month on its own. YouTube Premium recently increased to $16 per month for individuals and $27 for families.

The bundle gives YouTube Premium subscribers access to Peacock’s full catalogue: NFL Sunday Night Football, the Olympics, NBA, MLB, Premier League, WNBA, and college sports alongside series including The Office, Saturday Night Live, Law & Order: SVU, Love Island USA, and blockbuster Universal films. Subscribers can upgrade to the ad-free Peacock Premium Plus tier. Peacock Premium will also be available as a standalone add-on through YouTube Primetime Channels starting later this summer.

The partnership extends well beyond the bundle. NBCUniversal’s multi-year distribution deal with YouTube TV, the largest and fastest-growing pay TV provider in the US, is renewed. NBC Sports will produce select live sporting events for YouTube. Some live events from NBCUniversal will stream on NBC Sports’ YouTube channel. The deal also expands Universal+ and Hayu to YouTube Premium subscribers in select international markets and deepens the companies’ advertising technology collaboration through FreeWheel. Google has been rebuilding its products around AI and engagement, and bundling a major streaming service with YouTube Premium turns the subscription from an ad-removal tool into a full entertainment package.

Peacock just turned its first quarterly profit, six years after launch. The YouTube bundle accelerates its next growth phase by trading per-subscriber revenue for scale. Alphabet raised its capex guidance to $205 billion this year as it invests across AI and content, and the Peacock deal positions YouTube Premium as a competitor to Apple One and Amazon Prime’s bundled offerings. “This partnership brings NBCUniversal’s world-class content to YouTube’s unmatched scale,” said Comcast co-CEO Mike Cavanagh. For YouTube, the value is retention: subscribers who get NFL, Premier League, and The Office alongside ad-free YouTube are much harder to cancel.