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This article was published on February 1, 2011

Your Facebook account unveils Grey and Ogilvy Stockholm’s new name

Your Facebook account unveils Grey and Ogilvy Stockholm’s new name

Swedish advertising agencies Grey Stockholm and Ogilvy Stockholm are merging into a new agency and asked for your participation via Facebook login to unveil the agency’s name. The name was formed on a special designed site by 2,890 people’s Facebook profile pictures. The moto was ‘Only you can show us our new name’, inviting visitors to connect to Facebook and become part of creative process. Check out the site to see the entire process. The result? “Ingo.”

This special premiere reminds of the spiced up with social media relaunch of “Dazed & Confused” digital edition. The new site was revealed only when a simultaneous user counter, showed that 10,000 were watching the “premiere.”

What do you think of the Ingo campaign?