Story by
Amalia Agathou
Amalia Agathou is the Community Director for The Next Web. She's studied Information and Communication Systems Engineering and has shared he Amalia Agathou is the Community Director for The Next Web. She's studied Information and Communication Systems Engineering and has shared her time between the startup and fashion scene. She has worked as an editor for The Next Web, House& Garden and Glamour magazine. Follow her on Twitter
Swedish advertising agencies Grey Stockholm and Ogilvy Stockholm are merging into a new agency and asked for your participation via Facebook login to unveil the agency’s name. The name was formed on a special designed site by 2,890 people’s Facebook profile pictures. The moto was ‘Only you can show us our new name’, inviting visitors to connect to Facebook and become part of creative process. Check out the site to see the entire process. The result? “Ingo.”
This special premiere reminds of the spiced up with social media relaunch of “Dazed & Confused” digital edition. The new site was revealed only when a simultaneous user counter, showed that 10,000 were watching the “premiere.”
What do you think of the Ingo campaign?
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