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This article was published on April 21, 2012


    You won’t believe this video is genuine, but we assure you it is.

    You won’t believe this video is genuine, but we assure you it is.
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    You’re a business owner, you want to do all you can to nail your marketing campaign — including a shareable YouTube video.

    Add some enthusiastic diners, show off some of your genuinely delicious looking dishes and incorporate it into a pretty nice looking video. Nothing can go wrong, right?

    This video, produced by New York-based restaurant The Place, is so cringeworthy that I had to check it was real before posting. The food looks genuinely delicious, it’s a shame that it didn’t do more of the talking:

    “He would have licked the plate.” Oh, but he did, whilst you were in the bathroom.

    Genius.

    Looking for examples of promos videos done right? Watch this, this, and this.