Bryan ClarkFormer Managing Editor, TNW
Bryan is a freelance journalist. Bryan is a freelance journalist.
Netflix can’t get enough Adam Sandler.
After signing an exclusive deal with Netflix in 2014 to produce four films, Sandler started off with a bang. The Ridiculous 6, The Do-Over, and the newly-released Sandy Wexler all met with near-universal hatred from critics. Netflix users, though, couldn’t get enough. The Ridiculous 6, a western comedy complete with racist backlash, drew the venom of audiences everywhere, yet blew all of our minds when Netflix announced the film was its most-watched ever in its initial 30 days. Ever.
Let that sink in for a minute.
A movie with a zero-percent score on Rotten Tomatoes was more popular than The Shawshank Redemption, widely considered to be one of the best films of all time. A snoozefest with a lower IMDB score than Air Bud bested a film that won seven, count-em, seven, academy awards.
Adam Sandler, it seems, has the most loyal fans in the business. And Netflix, for its part, recognizes this. During today’s earnings call, the company deepened its desire to bring shitty cinema to the masses.
Just ahead of the release of our third film from Adam Sandler, Sandy Wexler, we announced the renewal of our deal with Sandler to premiere an additional four films exclusively on Netflix around the world.
It also hit us with this unexpected bit of accounting that can only be described as witchcraft:
We continue to be excited by our Sandler relationship and our members continue to be thrilled with his films. Since the launch of The Ridiculous 6, Netflix members have spent more than half a billion hours enjoying the films of Adam Sandler. (Emphasis ours.)
Half a billion hours. I have so many questions.
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