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This article was published on May 1, 2017

    Yik Yak died months ago and no one noticed

    Yik Yak died months ago and no one noticed
    Rachel Kaser
    Story by

    Rachel Kaser

    Internet Culture Writer

    Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback riding. Check her Twitter for curmudgeonly criticisms.

    Yik Yak, once a promising new social app, was quietly put down last week. The few people who still used it bemoaned the loss. But the app committed metaphorical seppuku quite some time ago and has only just succumbed to the bleeding.

    Yik Yak shot itself in the foot when it fundamentally altered the platform: It moved away from the anonymity which made its app so appealing to millennials in the first place.

    First, it offered you the chance to have a more personalized handle. Then, last August, the handles became mandatory, meaning you were no longer completely anonymous. Yik Yak eventually reversed that change last November, but the damage was done. By last December, The Verge was reporting the company had laid off 60-percent of its workforce amid a huge downturn in usage.

    All Yik Yak assets were sold to Square for less than $3 million. Quite the comedown for the company that once demanded the princely price of $61 million in funding from venture capital firm Sequoia.