
Story by
Paul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Yelp has announced its latest product feature for small business owners…gift certificates.
This launch follows on from Yelp Deals which officially launched last summer, after a testing phase which kicked off the previous August.
This latest roll-out means that companies can now sell gift certificates direct to customers via their Yelp business profile page.
Yelp kicked off initially as an email recommendation service following a stint in San Francisco incubator MRL Ventures, before launching in its current form in 2004. Back in June, we reported that Yelp was bringing more content to Bing Local searches, delivering review snippets, photos, and business details for Bing users in the US.