The heart of tech

This article was published on November 19, 2013


VEVO seals deal to power Yahoo music videos in the UK

VEVO seals deal to power Yahoo music videos in the UK
Paul Sawers
Story by

Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

Screenshot_2

Three weeks after VEVO launched a complete ground-up rebuild of its music video site, news has emerged that Yahoo has inked a deal with the company to bring its 75,000-strong catalogue of HD videos to Yahoo Screen and omg! in the UK. VEVO’s music videos will be available on Yahoo via mobile and desktop.

VEVO is a joint venture owned and operated by Universal Music Group (UMG), Google, Sony Music Entertainment, and Abu Dhabi Media. VEVO’s videos are syndicated across the Web, with Google and Vevo sharing the ad revenues. Indeed, Google-owned YouTube has long since been a content partner of VEVO, a deal that was renewed in the summer.

This isn’t the first time Yahoo has syndicated VEVO videos – it already has partnerships in place in France, Spain and Italy. Now, when you view music videos on Yahoo in the UK, you’ll see the little VEVO logo plastered in the corner.

Yahoo Screen | omg!