The heart of tech

This article was published on February 9, 2014


Yahoo reportedly tapping Yelp for local business data to improve its search engine

Yahoo reportedly tapping Yelp for local business data to improve its search engine Image by: KAREN BLEIER


Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

US-IT-COMPANY-YAHOO-LOGOYahoo has reached a partnership agreement with Yelp to integrate its valuable local business reviews and listings into Yahoo Search, The Wall Street Journal reports.

The company is believed to have announced the collaboration internally with plans to implement the feature in the “coming weeks.”

According to the Journal, the deal is similar to existing partnerships with Microsoft and Apple.

Yahoo CEO Marissa Mayer has been interested in Yelp for years. She is said to have played a part in making an acquisition offer on Yelp while she was at Google.

Image credit: KAREN BLEIER/AFP/Getty Images