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This article was published on March 24, 2011

Yahoo! Instant Shows You Instantly… Why Yahoo! Sucks

Yahoo! Instant Shows You Instantly… Why Yahoo! Sucks
Daan
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Daan

Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun. Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun.

In an attempt to turn the tides of declining market shares Yahoo! today implemented real-time search, just like Google did with Instant a couple of months ago. No need to type in a complete question, Yahoo! will try to guess what you want to ask them, based on previous searches. A much requested feature, and extremely valuable for all of those time-poor people out there. Because as of today it only takes you about 1 second to find out what Yahoo! users think about their search engine and their services*.

* For your entertainment only – of course a search for Google will provide you with a virtually similar list. Virtually similar, because on that list the question ‘why is Google better than Yahoo!’ appears ;)