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This article was published on October 12, 2013


Yahoo acquires social marketing startup Bread, billboard links to expire on November 11

Yahoo acquires social marketing startup Bread, billboard links to expire on November 11
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Yahoo has acquired Bread, a startup providing monetization tools for social media publishers. The team will join Yahoo’s advertising division to work on “next-generation solutions for social and mobile publishers and advertisers.”

Bread says it will shut down its Bread Social and Bread Oven products, and links created on its service will expire on November 11. Publishers are advised to switch their old links to Bitly.

The startup launched in 2011 as a digital billboard tool. Last year, regulatory filings surfaced that showed Bread was raising a $4.3 million funding round.

Bre.ad [via Alan Chan]