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This article was published on September 30, 2014

    Y-Combinator’s Bellabeat brings the quantified self to mums-to-be with 3 new devices

    Y-Combinator’s Bellabeat brings the quantified self to mums-to-be with 3 new devices
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    Bellabeat first rose to prominence via its participation in Y-Combinator earlier this year. Its core raison d’être? To become the “Fitbit for pregnancy.”

    In short, Bellabeat is developing smartphone-connected devices that monitor your baby’s heartbeat throughout pregnancy, with functionality also extending into post-birth. The initial device that went to market is no more though, and Bellabeat is today announcing a new trio of tracking devices for expectant mothers.

    All the devices are made from wood, as Bellabeat strives to “bridge the gap between sterile medical devices and the natural journey of pregnancy and motherhood.” Pre-orders kick-off today, with shipping expected in early 2015.

    Bellabeat-Products

    The Bellabeat Leaf

    The Bellabeat Leaf can be worn as a bracelet, necklace or pendent – it will be launching in early 2015 in the US, and later in the year around the rest of the world. It’s an activity tracker, in essence that lets women track their “sleep and stress level,” giving immediate feedback and advice if necessary.

    It’ll ship for $119, though you can pick it up from today for $89 on pre-order.

    The Bellabeat Balance

    The Bellabeat Balance is a wooden smart scale that helps women track their weight before, during and after pregnancy – this data is transmitted directly to the Bellabeat app. It also claims to measure the weight of mummy and baby separately.

    The device will be launching in early 2015 in the US, and later in the year around the rest of the world. It’ll ship for $129, though you can pick it up from today for $99 on pre-order.

    The Bellabeat Shell

    With the initial Bellabeat fetal heart monitor, users were able to detect a baby’s heartbeat and listen to it through the smartphone app. While the Shell provides similar functionality, it can also track the baby’s movements and opens up two-way communications – a mother could, for example, play music to the fetus. This in turn lets them track the baby’s reaction to the music as it plays in real-time.

    The Bellabeat Shell will be launching in spring 2015 in the US, and later in the year around the rest of the world. It’ll ship for $149, though you can pick it up from today for $119 on pre-order.

    https://www.youtube.com/watch?v=kfdCaUr_7II&feature=youtu.be

    Bellabeat is also looking to ‘future proof’ the product for the post-pregnancy realm, as it can also be used as a baby monitor that doubles as a ‘help me sleep’ device that plays soothing sounds.

    All three products are open for pre-order now directly through the Bellabeat website.

    Bellabeat