Y-Combinator’s Bellabeat brings the quantified self to mums-to-be with 3 new devices

Bellabeat first rose to prominence via its participation in Y-Combinator earlier this year. Its core raison d’être? To become the “Fitbit for pregnancy.”

In short, Bellabeat is developing smartphone-connected devices that monitor your baby’s heartbeat throughout pregnancy, with functionality also extending into post-birth. The initial device that went to market is no more though, and Bellabeat is today announcing a new trio of tracking devices for expectant mothers.

All the devices are made from wood, as Bellabeat strives to “bridge the gap between sterile medical devices and the natural journey of pregnancy and motherhood.” Pre-orders kick-off today, with shipping expected in early 2015.

The Bellabeat Leaf

The Bellabeat Leaf can be worn as a bracelet, necklace or pendent – it will be launching in early 2015 in the US, and later in the year around the rest of the world. It’s an activity tracker, in essence that lets women track their “sleep and stress level,” giving immediate feedback and advice if necessary.

It’ll ship for $119, though you can pick it up from today for $89 on pre-order.

The Bellabeat Balance

The Bellabeat Balance is a wooden smart scale that helps women track their weight before, during and after pregnancy – this data is transmitted directly to the Bellabeat app. It also claims to measure the weight of mummy and baby separately.

The device will be launching in early 2015 in the US, and later in the year around the rest of the world. It’ll ship for $129, though you can pick it up from today for $99 on pre-order.

The Bellabeat Shell

With the initial Bellabeat fetal heart monitor, users were able to detect a baby’s heartbeat and listen to it through the smartphone app. While the Shell provides similar functionality, it can also track the baby’s movements and opens up two-way communications – a mother could, for example, play music to the fetus. This in turn lets them track the baby’s reaction to the music as it plays in real-time.

The Bellabeat Shell will be launching in spring 2015 in the US, and later in the year around the rest of the world. It’ll ship for $149, though you can pick it up from today for $119 on pre-order.

https://www.youtube.com/watch?v=kfdCaUr_7II&feature=youtu.be

Bellabeat is also looking to ‘future proof’ the product for the post-pregnancy realm, as it can also be used as a baby monitor that doubles as a ‘help me sleep’ device that plays soothing sounds.

All three products are open for pre-order now directly through the Bellabeat website.

➤ Bellabeat