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This article was published on March 6, 2012

WSJ live coverage of Super Tuesday shows the convergence of online media


WSJ live coverage of Super Tuesday shows the convergence of online media

Today is Super Tuesday in the US, and primary elections are taking place across the country to designate the Republican presidential candidate .

To coincide with the event, the Wall Street Journal has introduced a new landing page called ‘Streams’, which could undoubtedly prove useful for the campaign coverage.

‘Streams’ is an aggregated flow of content, including free and paywalled WSJ and Dow Jones articles, breaking news, live blogs, pictures, videos and tweets. Updated in real time, it lets readers catch up with the latest news on a specific topic – in today’s case, Super Tuesday.

The concept itself isn’t revolutionary, and the Spanish newspaper El Pais is using a tool named Eskup that has similar functionality. Still, this is a nice way to put all the relevant information together in one place:

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Blurred frontiers, from newspaper to live TV

Besides its Super Tuesday Stream, the WSJ will also air three hours of live video coverage tonight. Called Campaign Journal, the show will be available on YouTube and Hulu, but also WSJ Live, which is also accessible via multiple platforms, from Apple devices to smart TVs.

The fact that the WSJ’s team will be heavily focusing on video content confirms that the frontier between the different kinds of online media is increasingly disappearing. From video coverage to live-blogging, from infographics to poll trackers, online media offers opportunities for rich coverage, and this is the chance the WSJ wants to seize.

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