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This article was published on November 9, 2012


Wrapp COO Carl Fritjofsson tells us why Facebook Gifts isn’t a threat … yet [Video]

Wrapp COO Carl Fritjofsson tells us why Facebook Gifts isn’t a threat … yet [Video] Image by: Spike Mafford
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Erin Griffith over at PandoDaily asks a question well worth asking: How many startups will Facebook Gifts kill? She correctly points out that Facebook’s new social gifting service could be a threat to quite a number of fledgling companies out there, one of which is the arguably most high-profileWrapp, which was co-founded by former Spotify CTO Andreas Ehn.

At the recent Dublin Web Summit, we had a chance to sit down with Carl Fritjofsson, another co-founder and COO of Wrapp, to talk more about their business model and plans for the future.

One of the questions I asked was if the startup considers Facebook Gifts a threat to its business. And to his credit, Fritjofsson didn’t duck the question in any way, fortunately for us.

In his response, Fritjofsson argues that the use case for FB’s new service is quite different from Wrapp, both for end users and merchants.

That may be true, but it’s still early days. It will be interesting to look back at this interview in, say, a year or so.

Can he convince you Wrapp will succeed?

Image credit: Thinkstock