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This article was published on March 8, 2011

    WP7 ads handing out magnetic Live Tiles all over Montreal

    WP7 ads handing out magnetic Live Tiles all over Montreal
    Alex Wilhelm
    Story by

    Alex Wilhelm

    Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected] Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected]

    Everyone loves a good old-fashioned street promotion, and Microsoft, with its carrier partner TELUS, are out to cash in on that human fact.

    All over Montreal, Microsoft and TELUS have set up displays and replicas of the LG Optimus 7 that were then covered in magnets, some 4,000 of them. But these were no regular magnets, they were magnets in the shape and color and design of the Live Tiles that the phone’s OS employs.

    If you watch the video below, you can see several of the displays stripped bare of their magnet cargo. If there are any magnets left on any of the displays is something that we have not been able to confirm. If you live in Montreal, and can say either way, please do in the comments below.

    This is the kind of fun, smart marketing (and cheap) that Microsoft should roll out in more places.