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This article was published on December 6, 2010

    World’s first social gaming magazine on sale in Japan

    World’s first social gaming magazine on sale in Japan
    Fraser Smith
    Story by

    Fraser Smith

    Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major ne Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major news publishers. He is also co-owner and editor of edexpat.com the educational resource for international families, teachers and schools. You can contact Fraser via Twitter by following @FrasSmith.

    In a complete reversal of all trends, social gaming has spawned its first old media ink on paper magazine. Appli-Style, which went on sale last week in Japan.

    We’re becoming used to the clamour of old media trying to muscle in on the new territory of online media.

    Virgin’s “Project” magazine launched only last week and Rupert Murdoch’s much hyped “Daily” is due to launch soon as well.  So, it comes as a refreshing change for a new print magazine to be launched on the back of that most online of pastimes, the social media game.

    Appli-style‘s website, other than displaying a copy of the cover, has very little additional information. We can, however, see the logos of 3 of Japan’s largest social networks, Gree, Mixi and Mobage Town featured on the cover.  According to Asiajin, the first issue of Appli-Style features articles on,

    • Kaitou Royal (Mobage Town’s flagship).
    • Gundam Royal, (Mobage).
    • Tsuri Star (Gree’s fishing game)
    • Monster Planet (Gree’s Pokemon)
    • Sanshine Bokujou (Ranch – Mixi’s No.1 game)
    • Monhan Nikki Mobile Airu Mura (Monster Hunter Diary Mobile Airu Village, Mobage Town)
    • 100 Man Nin no Nobunaga no Yabou (Nobunaga’s Ambition For Million People, social game version of the popular feudal lord strategy game by Koei)
    • Evangelion Meguriau Kizuna (anime-based social game on Gree)

    Very few of these games will be familiar to western readers.  It will be interesting to see how long it is before Zynga’s soon to be launched “Farm Village” makes it into an edition or, if Facebook will improve its market share enough to appear on the cover.

    Appli-Style’s first issue went on sale  in Japan last week for 680 yen (about US$8). It is available at major bookstores and convenience stores in Japan as well as through Amazon Japan.