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This article was published on April 12, 2008

Women speakers at Web 2.0 expo SF?

Women speakers at Web 2.0 expo SF?
Simone Brummelhuis
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Simone Brummelhuis

Simone worked as a successful lawyer before becoming an entrepreneur by setting up her own B2B publishing company Brummsbooks. Thereafter, a Simone worked as a successful lawyer before becoming an entrepreneur by setting up her own B2B publishing company Brummsbooks. Thereafter, as co-owner and managing director of IENS (, she developed this start-up into the no. 1 user generated content database publisher of restaurant guides in The Netherlands. With the, she intends to do the same. She works with Linde Wolters on a book about Female Internet Heroes and launches

As the Web 2.0 conference in San Fransisco is approaching, I thought to take on a look how many ‘female Steve jobs’ will appear on stage. By counting the list of 200+ speakers, 20 are women, so that’s 10%. Among them is somebody whose according to my definition a female hero, Tara Hunt, CEO of Citizen Agency.

Tara Hunt
Tara Hunt (photo: Randy Stewart / Stewtopia)

Interesting is that of those 20 women, at least 10 still need to submit their bio (10 days before the actual conference), while of the male speakers about 99% have their bio submitted. Come on women, write down your achievements, or if you are to shy, hire a personal branding agency.

Of the keynote speakers, I only counted 2 women. One of the underlying ideas of these series is to promote that more women put themselves, or are asked, on stage. Not only could these women act as role models for aspiring Internet entrepreneurs, another effect of making women visible in the Internet industry from the beginning, is that it may prevent devaluation of the industry at a later stage. Indeed, what has happened in some industries when women entered or became visible at a later stage is that the whole profession started to devaluate, in status as well as money wise. This happened, for example, when women entered the education workplace or became judges or doctors. But since the Internet industry is only 5000 days old…, an thus we are at the beginning of an era, it is in the interest for men and women not to let this happen in this industry.

So, as a tip to the organization of Web 2.0 expo San Fransisco, here are a few American female heroes from my database: Patricia Gallup , CEO of PCConnection. Jean Armour Polly, founder of, and the first woman elected to the Internet Society board of Trustees, currently working on connecting rural libraries to the Internet. In this time of social networking by kids a valuable contributor to the discussion. And just to name a few other American female heroes: Nancy Cruickshank, CEO of Videojug, Michelle Pelluso, CEO of Travelocity, Dawn Lepore, CEO of, Rebecca Blood, author of a weblog handbook, Janet Hanson, founder of network, Lisa Sounia founder of Dopplr, Joyce Chung, early stage investor at Garage Ventures, Peggy Liu of Mustang Ventures and Joanna Rees, also an investor. Who else is ready for last minute booking?