In December of 2010, Fabulis, a social network for gay men turned into Fab.com, a daily deals site for gay men. Then, this spring, Jason Goldberg, Fab’s CEO turned the ship in yet another direction, dropping its niche demographic to become a top destination for quality designed objects at below retail prices.
Two weeks ago, Fab announced that after just 115 days since launch, it had processed 100,000 orders containing 200,000 items. Since then, Fab has crossed its 750,000 user milestone, adding more than 30,000 new members per week, half of whom are coming virally via share links via Twitter, Facebook, and Email. Goldberg says 60% of its membership is from social sharing sites. We wrote about Fab’s social media tactics for gaining attention in August, specifically how the site is receiving support from celebrity couple Ashton Kutcher and Demi Moore.
Today, Fab.com is launching its mobile apps for the iPhone, iPad, and Android. In addition to improving the browsing experience for its mobile users, Fab expects the introduction of native apps to increase conversion from sales, since currently 18% of traffic to Fab.com comes from mobile devices, all through the mobile web.
According to Goldberg, the site has regularly been having hundred thousand dollar sales days and is well on the path to post revenues in the double digit millions this calendar year, which is particularly impressive since its launch this past June.
The new iOS apps feature large, easy to scan photos, simple check out options and easy access to sharing features. Like its daily emails, which look more like a Dwell or Wallpaper catalog than a spammy daily deal message, its apps keep a similarly classy look. The apps push you daily notifications when new sales go live and notifications when items in your cart are expiring. Check out the apps here at Fab.com.
Also, check out our recent article on Fab’s new pop up shops: Fab launches online pop-up shops starting with Fast Company.
Featured image: Shutterstock/Alan Freed
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