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Joel Falconer
Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found g Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found gaming or consulting. Follow Joel on Twitter.
Screenshots from the Windows 8 beta posted on cnBeta seem to have revealed why Microsoft went to the extent of hiring a linguist to protest Apple’s trademark application for the phrase ‘App Store’.
These screenshots show an app with the name Windows App Store, and it bears a similar format to those stores already out in the wild — like Apple’s Mac and iOS app stores minus the polish. Here’s one shot, complete with an obligatory Angry Birds inclusion:
It’ll be interesting to see whether the Windows App Store takes off when Windows 8 hits shelves. The iOS App Store certainly did, but it’s also the only way to legitimately get apps onto your iPhone or iPad. I don’t personally use the Mac App Store — I’m quite accustomed to getting my software from the developers themselves — but I can understand the appeal of convenience for those that do.
Prepare for the legal battles between Apple, Amazon and Microsoft over the legitimacy of the phrase ‘App Store’ as a trademark to really erupt in the short term.
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